Brand Protection

With the roll-out of the new top level domains, protecting your rights in the expanding Internet will be more important than ever. You are likely used to protecting your brand within the existing top level domains. Both the number of TLDs and the sophistication required to protect your brand within them will expand dramatically. Understanding which TLDs will be open or selling second string domains will be the first step. Next, you must carefully evaluate the potential legal and brand impact that registrations within those new TLDs may have on the nature of your rights and your ability to enforce them. Then you’ll need to understand the substantive rights protection issues and the administrative and procedural rules needed to effectively navigate the many new dispute resolution bodies as well as the legal nature of the disputes themselves. At Wolfe Domain, we have a deep understanding of brand owners’ rights, the dispute resolution system, and the substantive legal issues that are in play. Further, we have developed detailed briefings, effective tools and best practices to help you navigate this new space that is critical for all brand owners.

Trademark Clearinghouse

• Evaluate return on investment of participating.
• Determine and execute participation strategy.
• Submit all desired trademarks to trademark clearinghouse.
• Manage all communication with trademark clearinghouse.
• Evaluate any global expansion required of trademark portfolio.

Sunrise Periods

• Map sunrise periods available via industry and competitive landscape.
• Determine and execute participation strategy.
• Select sunrise periods through ROI analysis.
• Participate in sunrise periods.

Through our affiliated law firm, Wolfe Sadler Breen Morasch & Colby, our legal team can assist you with responding to, negotiating and resolving disputes in a cost-effective manner. We’ll help you select which process to use and which dispute resolution service providers to get the dispute resolved quickly and with minimal costs. We will also provide a cost/benefit analysis of bringing claims from different substantive positions to increase the likelihood of successful outcomes.

Domain Name Portfolio Management. What do you need to keep, what do you need to acquire, how do you monitor, police and protect your brand and domain in an infinitely increasing Internet? We can help you audit your domain name portfolio mapped against the expanding Internet to identify what you need and what you don’t need and cost modeling to help you make the right decision.

Rights Protection Policies & Implementation Plan. Benchmarking & Health Checks of Rights Protections Programs. Are you using best practices in the rights protection on your traditional .com? Will you meet changing expectations? Can you create greater economies of scale? We have a program to answer these questions and deliver results